Question: Inspired by the HappyOrNot device in the case study in this chapter, working in small groups carry out a brainstorming session to develop some creative

Inspired by the HappyOrNot device in the case study in this chapter, working in small groups carry out a brainstorming session to develop some creative ideas for assessing customer service quality. Select the most viable idea and describe how a retailer could implement it in practice.

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