Segment the U.S. deodorant market. Describe each of the major segments and subsegments. Pick two different deodorant

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Segment the U.S. deodorant market. Describe each of the major segments and subsegments. Pick two different deodorant brands and compare who they target and how they are positioned.

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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