Question: Shown here is a semantic differential scale that depicts perceptions toward two brands of laptop computers in terms of the four dimensions presumed to be
Shown here is a semantic differential scale that depicts perceptions toward two brands of laptop computers in terms of the four dimensions presumed to be of most importance to users: reliability (it almost always works, even under adverse conditions), speed (it provides results quickly), portability (it is easy to pack and travel with), and value (it is priced right in terms of utilities provided). What would you conclude from this depiction? What product strategy would you recommend for computer B based on these perceptions?
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