Question: The following table is a discriminant analysis that examines responses to various attitudinal questions from cable TV users, former cable TV users, and people who

The following table is a discriminant analysis that examines responses to various attitudinal questions from cable TV users, former cable TV users, and people who have never used cable TV. Looking at the various discriminant weights, what can you say about each of the three groups? Users A19 A18 A7 A5 A13 A10 Formers A4 A18 H12 H1

Users A19 A18 A7 A5 A13 A10 Formers A4 A18 H12 H1 H3 A9 Nevers A7 A19 A5 A13 A10 Easygoing on repairs No repair service Breakdown complainers Too many choices Antisports Antireligious Burned out on repeats No repair service Card/board game player High-brow Party hog DVD preference Breakdown complainer Easygoing on repairs Too many choices Antisports Antireligious Discriminant Weights Users -.40 -.34 +.30 -.27 -.24 +.17 Formers Nevers +.22 +.19 +.18 -.18 +.15 +.16 -.29 +.26 +.23 +.21 -.19

Step by Step Solution

★★★★★

3.40 Rating (172 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

For users the most discriminating variables are A19 ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Management Knowledge Questions!

The pendulum consists of a 2-kg disk, and slender rods AB and DC which have a mass per unit length of 2 kg/m. Determine the length L of DC so that the center of mass is at the bearing O. What is the...

What can you say about each of the following TCP segments, in which the value of the control field is: a. 000000 b. 000001 c. 010001 d. 000100 e. 000010 f. 010010

What can you say about the income elasticity of demand of a normal good? of an inferior good?

The following table is a model in five equations with five endogenous variables Y and four exogenous variables X: Determine the identifiability of each equation with the aid of the order and rank...

I need to see the SPSS output. You need to have all z-scores, all charts, all descriptives data from SPSS, everything you used to answer the questions. I am sending you what the previous tutor sent...

Report Format: Your report should include: II. Executive Summary (1 page in length). The Executive Summary is a concise overview of the report. The Case Study Report should be written from the...

Selective Exposure to Cable News and Immigration in the U.S.: The Relationship Between FOX News, CNN, and Attitudes Toward Mexican Immigrants Homero Gil de Ziga, Teresa Correa, and Sebastian...

Use the reading to answer the last 5 questions please thank you! would follow the adage articulated by Supreme Court Justice Louis Brandies a century earlier: "Publicity is justly commended as a...

Please answer the discussion questions on the last image. please give more explanation. I have provided more information. The first dimension of uncertainty is the degree of change. If the components...

CASE 11 Sirius XM Satellite Radio Inc. in 2014: On Track to Succeed connect after a Near-Death Experience? Arthur A. Thompson The University of Alabama In February 2009, the outlook for Sirius XM...

At the close yesterday IBM was down $2.64 per share from the day before. Also, at the close an IBM 138 call was priced yesterday at $ .98 bid, $1.01 ask, with a delta of .36. This morning, IBM was up...

Identify whether each of the following reflects seasonal, structural, frictional, or cyclical unemployment. a. A sales employee is laid off due to slow business after consumer spending falls. b. An...

You were recently hired by Zeta Company as a financial analyst expert. The company's CEO has asked you to analyze Zeta's ROE, following the DuPont analysis. DuPont analysis is a method of performance...

Which of the stages does the character experience throughout the course of the story? (Circle or tick where appropriate.) Shock/Denial Physical Reaction Emotional Response Anger Idealisation Guilt...

The definition of the research problem is one of the most critical steps in the research process. Why? Who should be involved in this process?

What role does exploratory research play in the market research process? How does exploratory research differ from other forms of marketing research?

Give several examples of situations in which it would be better to take a census of the population rather than a sample.

You have arranged for a loan on your new car that will require the first payment today. The loan is for $ 3 0 , 0 0 0 , and the monthly payments are $ 5 8 5 . If the loan will be paid of over the...

Overnight Publishing Company (OPC) has $2.7 million in excess cash. The firm plans to use this cash either to retire all of its outstanding debt or to repurchase equity. The firms debt is held by one...

Project X requires machinery that costs $1160 and can be depreciated (straight-line) over 4 years with a salvage market value of $125. The project will generate $965 in savings per year and requires...