The following table is a discriminant analysis that examines responses to various attitudinal questions from cable TV

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The following table is a discriminant analysis that examines responses to various attitudinal questions from cable TV users, former cable TV users, and people who have never used cable TV. Looking at the various discriminant weights, what can you say about each of the three groups?

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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