Question: Use the input intermediate output framework to identify alternative measures for the market manager in charge of Apples iPod. Using these alternative measures,

Use the input → intermediate → output framework to identify alternative measures for the market manager in charge of Apple’s iPod. Using these alternative measures, develop a balanced scorecard to measure that executive’s performance. Alternatively, complete this task for a product in which you are interested, or use this book as an example — Managing Marketing in the 21st Century.

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