Question: Using published data or key informant interviews, present a past or current example (or examples) of company use of either of the product-market matrices described

Using published data or key informant interviews, present a past or current example (or examples) of company use of either of the product-market matrices described in this chapter. Explain the direction of development of company product-market strategy revealed by the use of these matrices. Comment on the apparent reasoning for the company’s choice of direction and dynamic of development.

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