What are the benefits of franchising versus company-owned restaurants for companies like Pizza Hut, KFC, or McDonald's?

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Marketing Management Knowledge and Skills

ISBN: 978-0077861056

11th edition

Authors: J. Paul Peter, James H. Donnelly

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Question Posted: May 28, 2018 01:03 AM

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What are the benefits of franchising versus company-owned restaurants for companies like Pizza Hut, KFC, or McDonald's?

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Franchising Franchisees are motivated because the business is theirs The only obligation is to pay r...View the full answer

Marketing Management Knowledge and Skills

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