What should brands be aware of if they want to be authentically aligned with the LGBTQ community?

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What should brands be aware of if they want to be authentically aligned with the LGBTQ community? Provide an example of a brand that supports LGBTQ Pride in an authentic way.

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:33 AM

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What should brands be aware of if they want to be authentically aligned with the LGBTQ community?

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Inclusivity thinking and the spending power of the LGBTQ community have attracted brands to allocate ...View the full answer

Marketing An Introduction

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