Why do firms need to make choices about how many and which competitive advantages to promote?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:32 AM

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Why do firms need to make choices about how many and which competitive advantages to promote?

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Although marketer opinions vary about whether a firm should focus on one unique selling proposition ...View the full answer

Marketing An Introduction

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