Why do marketers want to understand the customer journey? Provide an example of a customer journey.

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:32 AM

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Why do marketers want to understand the customer journey? Provide an example of a customer journey.

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The customer journey is the sum of the ongoing experie...View the full answer

Marketing An Introduction

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