1. Visit the website at sogoodsoyou.com to evaluate its relatability to health-conscious consumers. 2. Address SGSYs attempt...

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1. Visit the website at sogoodsoyou.com to evaluate its relatability to health-conscious consumers.

2. Address SGSY’s attempt to connect with the target market.

3. What are the company’s competitive advantages?

4. Discuss the change in products from cold-pressed juices to shots. How did listening to consumers impact the change?

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Marketing Management

ISBN: 9781260598230

4th Edition

Authors: Mark Johnston, Greg Marshall

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Question Posted: Nov 04, 2022 01:54 AM

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1. Visit the website at sogoodsoyou.com to evaluate its relatability to health-conscious consumers. 2. Address SGSYs attempt...

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