Question: Explain the two major links between the seller and the final buyer in the global value delivery network. Why is a whole-channel view important for

Explain the two major links between the seller and the final buyer in the global value delivery network. Why is a whole-channel view important for a firm’s distribution choices?

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In the complex world of global value delivery networks two major links bridge the gap between the seller and the final buyer 1 Intermediaries These ar... View full answer

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