How should American Express position its offerings to attract and retain new customers? What is the key

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How should American Express position its offerings to attract and retain new customers? What is the key benefit that it should emphasize in positioning its brand?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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How should American Express position its offerings to attract and retain new customers? What is the key

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The success of American Express has been largely due to its customer service The c...View the full answer

Marketing Management

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