Identify a new product that you have recently adopted into your daily lifestyle. Discuss each step of
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Identify a new product that you have recently adopted into your daily lifestyle. Discuss each step of the consumer buyer decision process as it relates to the purchase decision with your adopted new product. Then review the stages in the adoption process. When purchasing your new product, did you follow the decision process stages outlined? Why or why not?
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Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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