Relevance, value proposition and visibility were the three high-level strategic themes identified in the DMAI Futures Study

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Relevance, value proposition and visibility were the three high-level strategic themes identified in the DMAI Futures Study (2008). What are the implications of these themes for DMOs?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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Relevance, value proposition and visibility were the three high-level strategic themes identified in the DMAI Futures Study

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Destination Marketing Organizations DMOs strive to improve the economic condition of their destination by attracting tourists and other travelers to t...View the full answer

Marketing And Managing Tourism Destinations

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