Technological advances are perhaps the most dramatic forces affecting todays marketing strategies. Imagine you are in the
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Technological advances are perhaps the most dramatic forces affecting today’s marketing strategies. Imagine you are in the marketing department of a major brand familiar to you. How might new technologies affect the development of a marketing campaign for this brand targeting baby boomers? A campaign targeting Generation Z.
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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