Question: Technological advances are perhaps the most dramatic forces affecting todays marketing strategies. Imagine you are in the marketing department of a major brand familiar to

Technological advances are perhaps the most dramatic forces affecting today’s marketing strategies. Imagine you are in the marketing department of a major brand familiar to you. How might new technologies affect the development of a marketing campaign for this brand targeting baby boomers? A campaign targeting Generation Z.

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As a member of the marketing department for a major brand targeting both Baby Boomers and Generation Z I would leverage new technologies to tailor marketing campaigns specifically to each demographic ... View full answer

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