The franchise organization is the most common type of contractual vertical marketing system. Vertical conflict, conflict between

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The franchise organization is the most common type of contractual vertical marketing system. Vertical conflict, conflict between different levels of the same channel, is common in this channel. Research the possible causes of conflict in the franchiseeā€“franchisor relationship and the best strategies for resolving that conflict. Report on your findings.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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