Theme and event years have been used by several countries as a tourism marketing strategy. Why are
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Theme and event years have been used by several countries as a tourism marketing strategy. Why are these theme/event years a good platform for IMC?
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Integrated Marketing Communication IMC is a strategic approach that organizations use to deliver a c...View the full answer
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Related Book For
Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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