There are four types of consumer productsproducts and services bought by final consumers for personal consumption. Identify
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There are four types of consumer products—products and services bought by final consumers for personal consumption. Identify a product or service in each consumer product category that you or someone you know has purchased. What did you purchase, and where did you purchase it? Explain the purchase decision using the consumer product characteristics outlined in the Table 7.1, Marketing Considerations for Consumer Products.
Data From Table 7.1
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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