What do you think of using Bud Light and Natural Light brands in naming the new hard

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What do you think of using Bud Light and Natural Light brands in naming the new hard seltzer products? Does this brand extension dilute the beer brands even if bolstering the new hard seltzers?

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Marketing Management

ISBN: 9781260598230

4th Edition

Authors: Mark Johnston, Greg Marshall

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Question Posted: Nov 04, 2022 01:54 AM

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What do you think of using Bud Light and Natural Light brands in naming the new hard

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Look at this from both the perspective of the brand managers for Bud Light ...View the full answer

Marketing Management

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