What four psychological factors influence a customers purchase behavior? Name and explain each of the four factors.

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What four psychological factors influence a customer’s purchase behavior? Name and explain each of the four factors.

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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What four psychological factors influence a customers purchase behavior? Name and explain each of the four factors.

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Marketing An Introduction

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