Question: 2. Different teams can be assigned different responsibilities (e.g., interviewing key decision makers, interviewing industry experts, conducting depth interviews with consumers, doing a focus group,

2. Different teams can be assigned different responsibilities (e.g., interviewing key decision makers, interviewing industry experts, conducting depth interviews with consumers, doing a focus group, analyzing social media content, and so forth). Alternatively, all the teams can work on these tasks.

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