Construct 24 full profiles of PCs using the attributes and the levels given in the real research example in the book. Thus the attributes and their levels will be: price ($1,000, $1,500,

$2,000), screen size (17, 24), monitor maximum resolution

, and extended warranty (no, 4 years). Rate the 24 profiles in terms of your preference, using a 7-point scale (1 not at all preferred, 7 greatly preferred).

Calculate the part-worth functions and the relative importance of the attributes.