Question: Develop three comparative (paired comparison, rank order and constant sum) scales to measure attitude towards five popular brands of beer (e.g. Heineken, Guinness, Carlsberg, Stella

Develop three comparative (paired comparison, rank order and constant sum) scales to measure attitude towards five popular brands of beer (e.g. Heineken, Guinness, Carlsberg, Stella and Holsten). Administer each scale to five students. No student should be administered more than one scale. Note the time it takes each student to respond. Which scale was the easiest to administer? Which scale took the shortest time?

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