Question: From the regression analysis result, it is clear that there is no significant effect of vendor credibility on trust. From this result, can you conclude
From the regression analysis result, it is clear that there is no significant effect of vendor credibility on trust. From this result, can you conclude that vendor credibility has no con nection with trustworthiness with Web site? Should you do any additional test to substantiate the hypothesized link between vendor credibility and trust? If yes, what additional statistical analysis should you conduct to verify the findings of regression analysis results?
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