Question: What is the difference between mass customisation and one-to-one marketing?

What is the difference between ‘mass customisation’ and ‘one-to-one marketing’?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Research Essentials Questions!

Q:

WeeMow Lawn Service provides lawn service, including mowing lawns and lawn care, landscaping, and lawn maintenance, to residential and commercial customers in the Draper town community. In the summer...

Q:

i. Explain all the questions well. 1). The market demand function for a good is given by Q = D(p) = 800 50p. For each firm that produces the good the total cost function is TC(Q) = 4Q+( Q2/2) ....

Q:

1. - Expain the motivations of Unilever in acquiring Inmarko. - Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in the chapter. 2....

Q:

ACADEMiCiNTEGRITY: This IS a group assignment. You are on your honor. You cannot discuss any aspect of this case or anything related to it with any other teams. You cannot use any other outside...

Q:

1. What is the difference between mass customisation and one-to-one marketing?

Q:

explain what is meant by mass customisation and one-to-one marketing

Q:

The evolution of customer relationship marketing has progressed from: One - to - one, mass, target, to customer marketing Customer, mass, target, to one - to - one marketing Mass, target, customer,...

Q:

According to your readings....CRM has transformed from: Customer, mass, target, to one - to - one marketing One - to - one, mass, target, to customer marketing Mass, target, one - to - one, to...

Q:

Relationship marketing can be improved through the use of digital platforms which involves integrating the customer database with websites and messaging to make the relationship targeted and...

Q:

Relationship marketing can be improved through the use of digital platforms which involves integrating the customer database with websites and messaging to make the relationship targeted and...

Q:

pls Asap , feedback + Admin Panel X 1 :2 Which description is not right about private label product? 9190690014 Brand M. Brand Managem A Private label may include physical products, intangibles...

Q:

What is a path-dependent cash flow security?

Q:

Determine the oxidation number of THE ELEMENT BOUND TO THE OXYGEN. a) Mn2O b) Al2O3 c) CuO d) Fe2O3 e) SeO3

Q:

Anuprit is a full - time student working in the library at Sioux City College in Sioux City, lowa. What is the minimum hourly wage that they may receive? Multiple Choice $ 5 . 4 4 per hour $ 6 . 5 0...

Q:

You recently graduated from college, and your job search led you to S&S Air. Since you felt the company's business was headed skyward, you accepted the job offer. As you are finishing your employment...