Question: Why may a structure be applied to the in-depth interview in the form of laddering or the repertory grid technique?

Why may a structure be applied to the in-depth interview in the form of laddering or the repertory grid technique?

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Research Essentials Questions!