Question: 11-6. In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services

11-6. In a small group, present a plan for a new retail store.

Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.

(AACSB: Communication; Reflective Thinking)

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