Cory Rogers of CMG Research completes the report for Auto Concepts and decides to make some PowerPoint slides to use in his presentation of the findings. Working in Microsoft Word, he writes a title for his presentation: “Auto Concepts: A Marketing Research Study to Determine Car Model Preferences and Profile Market Segments.”
Then he writes several other comments he wants to include at the beginning of his presentation, such as the research objectives and several issues dealing with the method used, including the sample plan and sample size. After Cory writes a number of the statements that he thinks might help him communicate the purpose and method of the study, he turns his attention to presenting the findings. Cory decides to begin his presentation of the study with a description of the sample, often referred to as a “profile of the sample.” He notices that for gender and marital status, there are only two categories (male, female, and married, unmarried) for each question. He decides to orally report the percentages of these categories. However, for some of the other variables, there are several categories of response, and he decides the best way to communicate the results is by showing the frequency distribution table. He prepares a frequency distribution of the responses to these questions using SPSS and then continues to make several key analyses of the data using SPSS.
1. Using a word processing program, write several of the statements you think would be appropriate to present to the client in an oral presentation.
2. Import the statements you prepared in question 1 into PowerPoint using copy and paste. Experiment with different color text and font sizes and styles.
3. For each statement, using SPSS, run the appropriate frequency distribution. Using TABLELOOKS, select the format you like. Copy and paste your tables into PowerPoint.
4. Using SPSS, make a bar chart of the answers to the question regarding the variable “I am worried about global warming.” Experiment with the different options of bar charts available to you in SPSS. Select a bar chart and copy and paste that chart into PowerPoint using copy and paste. Experiment with making edits on your slide.