How is neuromarketing helpful in market research studies?
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How is neuromarketing helpful in market research studies?
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Neuromarketing which combines neuroscience with marketing techniques offers valuable insights into consumer behavior by delving into subconscious resp...View the full answer
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Marketing Research
ISBN: 9781292153261
8th Global Edition
Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck
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