Should every firm conduct a client profitability study? Why or why not?

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Marketing Research

ISBN: 9781118808849

10th Edition

Authors: Carl McDaniel Jr, Roger Gates

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Question Posted: Jan 15, 2024 06:03 AM

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Should every firm conduct a client profitability study? Why or why not?

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Yes ideally every firm should conduct a client profitability study Here are some reasons why 1 Ident...View the full answer

Marketing Research

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