What is meant by the statistical significance of differences? How does this notion underpin marketing research?

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Marketing Research

ISBN: 9781292153261

8th Global Edition

Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck

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Question Posted: Apr 26, 2024 01:00 AM

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What is meant by the statistical significance of differences? How does this notion underpin marketing research?

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Marketing Research

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