What should marketing research do in order to play a more strategic role in the organization?

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Marketing Research

ISBN: 9781118808849

10th Edition

Authors: Carl McDaniel Jr, Roger Gates

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Question Posted: Jan 15, 2024 06:03 AM

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What should marketing research do in order to play a more strategic role in the organization?

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Marketing research plays a critical role in the strategic planning of a business as it provides valuable information about customers competitors and t...View the full answer

Marketing Research

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