Question: As described in the Managerial Implication Solving Coordination Problems, standard setting organizations (SSOs) facilitate agreement over technical standards between the member companies. Incorporating a particular

As described in the Managerial Implication “Solving Coordination Problems,” standard setting organizations (SSOs) facilitate agreement over technical standards between the member companies. Incorporating a particular technical standard in a product is costly. By joining an SSO and adopting a technical standard supported by the SSO, a manager ensures that other firms will use the same technical standard. Under what circumstances is this approach valuable to a manager?

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