Define response rate and discuss why a marketing manager might be concerned about the response rate achieved

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Define response rate and discuss why a marketing manager might be concerned about the response rate achieved in a particular survey. Give an example.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 12:42 AM

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Define response rate and discuss why a marketing manager might be concerned about the response rate achieved

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Response rate is the percentage of people contacted who complete a question or interview The ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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