Describe the advantages and disadvantages of the approaches to international market entry discussed in this chapter.
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This chapter introduces five basic approaches for entering international markets 1 exporting 2 licensing 3 management contracting 4 joint venture and ...View the full answer
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Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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