Discuss the role of the manufacturers agent in a marketing managers promotion plans. What kind of salesperson

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Discuss the role of the manufacturers’ agent in a marketing manager’s promotion plans. What kind of salesperson is a manufacturers’ agent? What type of compensation plan is used for a manufacturers’ agent?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:26 AM

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Discuss the role of the manufacturers agent in a marketing managers promotion plans. What kind of salesperson

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This would usually call for a fairly highcaliber order getter who may be very useful in the earl...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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