Explain how new opportunities may be seen by defining a firms markets more pr e cisely. Illustrate

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Explain how new opportunities may be seen by defining a firm’s markets more pr e cisely. Illustrate for a situation where you feel there is an opportunity— namely, an unsatisfied ma r ket segment—even if it is not very large.
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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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