Explain why a marketing audit might be desirable, even in a well-run company. Who or what kind

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Explain why a marketing audit might be desirable, even in a well-run company. Who or what kind of an organization would be best to conduct a marketing audit? Would a marketing research firm be good? Would the present CPA firms be most suitable? Why?
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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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