How can a promotion manager aim a message at a certain target market with electronic media (like

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How can a promotion manager aim a message at a certain target market with electronic media (like the Internet) when the customer initiates the communication? Give an example.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:20 AM

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How can a promotion manager aim a message at a certain target market with electronic media (like

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A firm like Amazoncom puts button ads for books about sports on web pag...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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