How is the situation analysis different from the data collection step? Can both these steps be done

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How is the situation analysis different from the data collection step? Can both these steps be done at the same time to obtain answers sooner? Is this wise?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 12:36 AM

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How is the situation analysis different from the data collection step? Can both these steps be done

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See section Analyzing the SituationStep 2 Ideally one step should build ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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