How should social class influences affect the planning of a new restaurant in a large city? How

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How should social class influences affect the planning of a new restaurant in a large city? How might the four Ps be adjusted?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 06, 2018 09:38 AM

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How should social class influences affect the planning of a new restaurant in a large city? How

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The restaurant owner would have to decide what class or classes he wishes to appeal to ie ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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