How would the marketing mix for a staple convenience product differ from the one for a homogeneous

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How would the marketing mix for a staple convenience product differ from the one for a homogeneous shopping product? How would the mix for a specialty product differ from the mix for a heterogeneous shopping product? Use examples.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 04:44 AM

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How would the marketing mix for a staple convenience product differ from the one for a homogeneous

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Place convenience and perhaps some promotion might be important with ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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