In your own words, explain economic needs and how they relate to the economic-buyer model of consumer
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The economic buyer model of consumer behavior suggests that people know all the facts relevant to a purchase and logically compare choices in terms of ...View the full answer
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Related Book For 
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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