Is there any difference between a brand name and a trademark? If so, why is this difference

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Is there any difference between a brand name and a trademark? If so, why is this difference important?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 04:43 AM

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Is there any difference between a brand name and a trademark? If so, why is this difference

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Basic Marketing A Marketing Strategy Planning Approach

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