Many pharmaceutical companies provide lowincome older people with a card guaranteeing them discounts on prescription medicines. As

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Many pharmaceutical companies provide lowincome older people with a card guaranteeing them discounts on prescription medicines. As of 2017, such companies included GlaxsoSmithKline, Merck, Pfizer, and Roche, along with many others. Why would these firms provide discount drug cards?

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Managerial Economics And Strategy

ISBN: 9780134899701

3rd Edition

Authors: Jeffrey M. Perloff, James A. Brander

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