What characteristics of a new product will help it to move through the early stages of the

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What characteristics of a new product will help it to move through the early stages of the product life cycle more quickly? Briefly discuss each characteristic— illustrating with a product of your choice. Indicate how each characteristic might be viewed in some other country.
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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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