Question: Which research methodologies would be most effective? Judgmental assessment: personal experience or outside experts. Interviews with key people. Which people? Focus groups

Which research methodologies would be most effective?

• Judgmental assessment: personal experience or outside experts.

• Interviews with key people. Which people?

• Focus groups with representative publics. Which publics?

• Survey of representative publics. Which publics? Control group?

• Content analysis of representative artifacts. Which artifacts?

• Readership study.

• Media tracking.

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