Why would a manufacturer offer a rebate instead of lowering the suggested list price?

Question:

Why would a manufacturer offer a rebate instead of lowering the suggested list price?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

Question Posted: