1. The viral and digital components of the global marketing campaign were planned as seeds for the...
Question:
1. The viral and digital components of the global marketing campaign were planned as “seeds” for the print and TV efforts. However, these components took on a life of their own. What does this say about the marketing communication demands for Levi 501® jeans?
2. What are your thoughts on the “boundary pushing” suggested by the viral and digital components?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: